5+ Years of Experience · 2021–Present · Meta Ads Specialist | Performance Marketing | Lead Generation | Conversion Funnels
I Turn Digital Advertising Into Measurable Business Growth.
I'm Abul Shaikh, an independent Digital Marketing & Lead Generation Specialist (2021–Present) focused on Meta Ads, lead generation, conversion funnels, and customer acquisition.
I help businesses attract potential customers, generate qualified leads, and build better marketing systems through strategic advertising and conversion-focused execution.
5+ years of independent client work, including US clients.
Since 2021 I have worked directly with clients, including US-based businesses, on paid social, lead generation, and funnels. My strongest area is Meta Ads execution: setup, audience targeting, ad copy, creative testing, monitoring, and optimization.
Meta Ads Management
Facebook and Instagram campaigns from setup and audience research through creative testing and ongoing optimization.
Performance Marketing
CTR, CPC, and ROAS analysis, Facebook Pixel conversion tracking, and campaign reporting that ties spend to outcomes.
Real Estate Lead Generation
Finding and qualifying motivated property sellers for US investors through Facebook community outreach and follow-up.
Landing Pages & Funnels
Lead capture pages, cash-offer request pages, opt-in forms, and thank-you pages built in ClickFunnels and GoHighLevel.
Skills & expertise
Paid Advertising
Meta Ads Manager
Facebook Ads
Instagram Ads
Campaign setup
Audience targeting
Ad copywriting
Creative testing
Campaign optimization
Performance Marketing
CTR analysis
CPC monitoring
ROAS analysis
Conversion tracking
Funnel performance
Campaign reporting
Lead Generation
Motivated seller acquisition
Facebook community outreach
Lead qualification
Follow-up systems
Client communication
Marketing Technology
ClickFunnels
GoHighLevel
Facebook Business Manager
Facebook Pixel
Google Sheets
Canva
Google Ads (foundational)
Case study: e-commerce Meta Ads campaign
4.0×
Reported return on ad spend
Historical results from one campaign, as recorded in my portfolio. They are not current results and do not guarantee future performance.
₹4,000Ad spend
₹16,000Reported sales
5Purchases
5,086Reach
123Link clicks
13Adds to cart
3.89%CTR
₹37.52Cost per link click
ObjectiveDrive direct website purchases for an e-commerce product, not just traffic.
Audience researchTested 10 different interest targets, then kept the 5 best performers.
Campaign setupConversion-objective campaign optimized for website purchases, with a video ad and a clear offer.
ObservationsThe funnel moved from 123 clicks to 13 adds to cart to 5 purchases. Each purchase was ₹3,200, which produced the 4.0× return.
Ad creativeThe video ad used in the campaign.Ads Manager dataReach, clicks, CTR, adds to cart, purchases.
Real estate lead generation for US investors
I have worked with US real estate investors, including wholesalers and other property investors, to start conversations with potential sellers and hand qualified leads to the investor.
1. Find the communities
Research local Facebook communities, including buy/sell/trade and yard-sale groups, where property owners are active.
2. Start the conversation
Use organic outreach to talk with people, identify property owners, and ask why they are considering selling.
3. Qualify and hand off
Collect address, condition, and asking price, then coordinate follow-up between the seller and the investor.
Opening the conversationReplying to a comment and confirming ownership.Confirming ownershipThen asking for the property address.Address and reasonQualifying the property and the seller's situation.Photos and listing statusChecking whether an agent is already involved.ConditionAsking about repairs and upgrades.Price expectationsCapturing what the seller needs.Empathetic communicationListening first, then moving the conversation forward.Seller motivationUnderstanding why the seller wants to sell.AcknowledgmentResponding to what the seller shared.Moving to a callRequesting a number and agreeing on a time.HandoffConnecting the seller with the investor side.Investor team chatDay-to-day communication with an investor's team.
Names, numbers, addresses, and profile photos are blurred. These screenshots show how I communicate with sellers and investors. They do not claim any closed transaction.
Landing pages & funnel development
I build seller lead capture pages, cash-offer request pages, opt-in forms, thank-you pages, and full lead capture funnels in ClickFunnels and GoHighLevel. Click any image to enlarge.
These are design samples. Placeholder testimonials and stock photography on them are not verified customer reviews or photos of me.
Cash-offer landing pageAddress capture for motivated sellers.Cash-offer explainerFour reasons to request an offer.Seller lead funnelOpt-in plus thank-you page.Buyer lead funnelHome list opt-in and confirmation.Tour request formContact capture and thank-you page.Webinar opt-inRegistration page with countdown.Webinar pagesCountdown and live hosting.Lead magnet funnelOpt-in and thank-you page.
Client testimonials
Three video testimonials from clients, plus written feedback from my portfolio.
Spenser
Dan Knowles
Mirza Baig
D
Abul is very knowledgeable in his field. For me as a completer beginner he explained in simple terms what he was doing and made it easy for me to understand. Nothing is too much trouble for him and he will make the time to explain and come back to you with answers as quickly as possible.
I had been working blindly on Facebook ads and had wasted a lot of money testing when I didn't understand the process. Abul worked with me to get the best results for the least amount of money!
I cannot recommend Abul highly enough. If you get the chance to work with him i wouldn't miss out!!
Deborah
A
Abul helped me set up my Facebook pixel very efficiently
I have now got a working Facebook pixel which is helping me track my customers.
He is very easy to work with, I highly recommend Abul!!
Alannah
Tools & technology
MMeta Ads Manager
BMFacebook Business Manager
CFClickFunnels
GHGoHighLevel
GSGoogle Sheets
CaCanva
GAGoogle Ads
Experience & education
Independent Digital Marketing & Lead Generation Specialist
2021–Present · 5+ years · Working directly with clients, including US-based clients
Meta Ads campaign management and e-commerce advertising, with conversion tracking and Facebook Pixel setup.
US real estate lead generation: Facebook community outreach, seller qualification, and follow-up for investors.
Landing pages and conversion funnels in ClickFunnels and GoHighLevel.
B.Tech, Mechanical Engineering
Rajasthan Technical University, Rajasthan, India
Let's Build Something That Drives Results.
I'm currently open to full-time remote opportunities in Meta Ads, Performance Marketing, Paid Social, and Digital Lead Generation.
If you're looking for someone who understands campaign execution, customer acquisition, funnels, and client communication, I'd love to connect.
Independent Specialist · 2021–Present